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Ok, it’s not shocking news. Many car brands like Volvo are already working on all-electric models or at least offering a plug-in-hybrid.

Volvo has sent shock waves through the car industry. They’re leading the way. They’re embracing electrification and shaping a new chapter for the automotive industry.

Five, all-electric models will be launched between 2019 and 2021. These will be supplemented by a range of petrol and diesel plug-in-hybrid and mild-hybrid models. Pure internal combustion engines for Volvo will be no more.

What does it actually mean, today? Not a lot. But, 2019 is not far off the horizon and it may just encourage some consumers to hold off exchanging or upgrading their motors a little while longer. Cities like London, are seeking to improve their environments and address the pollution impact of petrol and diesel engines. The impact for not going electric or hybrid will be felt by drivers in their pockets, funding the omnipresent permits and fines.

Many city dwellers will welcome Volvo’s news. At last, air pollution is being addressed by car manufacturers. When one manufacturer seeks to do the right thing, others will follow suit. Why? Because of the power of consumers. If there are limited products to choose from, consumers will buy from the brand that is forward thinking, has clearly listened to what they want, and delivered a range of products to suit their needs.

Håkan Samuelsson, President and Chief Executive of Volvo Cars said, “People increasingly demand electrified cars, and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish.”

The company who differentiated and built their brand through safety is now moving their brand on. If you can trust Volvo because they’re safe, you’ll be able to trust them for being technologically advanced and environmentally friendly too.