Ratio is built on creative, data and technology to accelerate the performance of business growth for B2B enterprises, corporates and start-ups across EMEA and internationally. We blend our knowledge, experience and know-how with our antidote to sameness ethos to unlock potential and drive the results our clients crave.

We focus on the glorious world of B2B, and we love it. From strategic brand development and re-positioning projects to comms planning for integrated brand or short-term tactical activation campaigns, and of course, not forgetting hardworking account based marketing and channel programmes.  At the heart of all that we do is a strategy platform and an idea – a thought that evokes an emotion and is capable of creating a meaningful difference.

What’s more, we can work as one team with your in-house team and comms partners, so they can execute campaigns we create or we can deliver the full end to end delivery, operating within your marketing technology ecosystem. The choice is yours.

We are the insanely Human B2B integrated marketing agency.

Steve Dawson

Co-Founder & CEO

I am fortunate to work in an industry that I really enjoy and care passionately about.  The challenges are big, the opportunities great and the fun is endless.

I like partnering with Clients who operate in demanding, fast-moving sectors. For me, it’s about delivering marketing efficiency and effectiveness to create value for our clients’ shareholders, employees and partners.

I’m a big fan of endurance sports, it’s the challenging thing, again!

Lucy Jarman

Co-Founder & Director

With over 25 year’s experience working with the world’s leading technology brands, I have helped many organisations think differently about how they position themselves in their market to win the hearts and minds of their customers.  I love to work at a deep-level with clients, integrating as part of their team to problem solve, drive creativity and help them to adopt our ‘insanely human’ ethos to improve their communications, both internally and externally.


If you’ve got some great, real head-turning work that made a difference for a client, come and show us. Likewise, if your smart thinking, out-of-the-box approach generated results and success for a client, we want to hear all about it.

If you believe you can make a positive difference and you’re seeking a new, exciting and fulfilling role, then pick up the phone or email us and come in for a chat.