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Steve Dawson

The choice factory

Ratio Creative Inspiring Newsletter

By ai, Technology

Ever wondered what really changes people’s behaviour? How do you get people to switch on and tune into your brand?  Applying behaviour science is how? Richard Shotton’s ‘Choice Factory’ – if not heard about it, find it, read it.  It’s a must-read for anyone in marketing and advertising.  Launch newsletter here  

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McLaren’s humility

By Automotive, Technology

McLaren’s humility driving fan engagement & partner activation When you’re in the winning business and success is hard to come by, you need your partners and fans alike to be with you as one, one community. Companies who adopt a market orientation focus and humility aid their ability to create a community culture…

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Minimal Effort: Maximum Spend

By Uncategorized

When the shop doors opened on Black Friday 2016… …in strolled ten sleepy early risers. Last year, shops were subdued. This year they were nearly deserted. The story in America was a little different. While their Cyber Monday sales alone reached a record breaking $3.45 billion this season, people still…

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