Not all your B2B buyers are actually in buying mode. Only 5% are. That’s why focusing on 95% of your future buyers may pay better dividends. The 5% statistic is the research finding by Professor John Dawes at Ehrenberg-Bass Institute and discovered by Jon Lombardo and Peter Weinberg from LinkedIn’s B2B institute during their visit to…
They’re not the same and are easily confused. But, what is the difference? Demand generation is precisely about stimulating demand and interest in your products and services through education and relevant information and targeting your market as a whole. Go for reach. You’re not looking for instant qualified marketing leads….
It seems marketers today are still focused on buying and adopting the latest, shiny, new MarTech tool to add to their ever-increasing tech stack. Gartner’s CMO spend survey from August last year highlighted that budget-cutting caused by COVID-19 was unlikely to impact marketing technology and digital channels budgets. Technology accounts…
…and that’s just fine, or is it? How often do we read about customer service and the experience not being as good as it should be? Sadly, all too often. You know how it goes, you’re on a website, you can’t find what you need. You hit ‘contact us’ and you…
Ever wondered what really changes people’s behaviour? How do you get people to switch on and tune into your brand? Applying behaviour science is how? Richard Shotton’s ‘Choice Factory’ – if not heard about it, find it, read it. It’s a must-read for anyone in marketing and advertising. Launch newsletter here