McLaren’s humility driving fan engagement & partner activation When you’re in the winning business and success is hard to come by, you need your partners and fans alike to be with you as one, one community. Companies who adopt a market orientation focus and humility aid their ability to create a community culture…
Ok, it’s not shocking news. Many car brands like Volvo are already working on all-electric models or at least offering a plug-in-hybrid. Volvo has sent shock waves through the car industry. They’re leading the way. They’re embracing electrification and shaping a new chapter for the automotive industry. Five, all-electric models will…
When the shop doors opened on Black Friday 2016… …in strolled ten sleepy early risers. Last year, shops were subdued. This year they were nearly deserted. The story in America was a little different. While their Cyber Monday sales alone reached a record breaking $3.45 billion this season, people still…
…it’s that time of year again. You can almost hear the pop of wallets and purses opening in ready anticipation. High street retailers – from John Lewis to Carphone Warehouse, Apple to Tesco – are getting ready to discount in a big way to drive pre-festive sales. The UK’s Black…
Have you ever looked at a word for so long that it begins to look absurd? Have you ever said a word so often that it becomes a sound that no longer has meaning? Try it now, look at the word ‘absurd”, don’t read it, look at it. Look at…
The single-minded proposition is the quest of every agency planner. How do we take all the information we’ve been given and boil it down to a single thought that is going to compel the customer to take action? But, I fear in the world of tech marketing there is little…