REDISCOVER THE HEART OF

YOUR BRAND

And fall in love again

We help rapidly growing B2B companies operating in Business Services, FinTech, MedTech, and Retail, redefine their brands to support their future ambitions. Start-ups are all about the brand and the founders and the actual product that generally defines them. A great name, a quirky logo and a flashy website and off they go.

As the business grows, new people join and influence the messaging and positioning; sometimes, you wonder if it hasn’t just become a different company entirely. The tendency to hire people from the same external company means that often, another brand is superimposed over your own. Yes, you wanted to grow up and become more corporate, but perhaps your distinctiveness and positioning are being compromised.

We help you take stock, look backwards, sideways and forward to establish a perspective that lets you look down on your business and see it in context. At that point, we can start to articulate who you are, what you do, why you do it, and who you do it for.

🧑🏼‍🦲 Positioning

We can help you realign your positioning and messaging so your core story has the depth to support your customers and all your products and services.

💡 Ideas

With a new positioning, you need a core idea that brings together words and images to create the most powerful and emotional connection for your customers and your employees. One position, one idea. Consistent and formidable.

🕶️ Identity

We work with what you have, and only if really necessary recommend brand identity updates. We know it’s a pain to change your logo across your business but sometimes, it’s just undeniably worth it.

READY TO REDISCOVER YOUR BRAND?

Let's discuss your brand ambition

CONSIDERATIONS FOR REDEFINING YOUR BRAND

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