We help rapidly growing B2B companies operating in Business Services, FinTech, MedTech, and Retail, redefine their brands to support their future ambitions. Start-ups are all about the brand and the founders and the actual product that generally defines them. A great name, a quirky logo and a flashy website and off they go.
As the business grows, new people join and influence the messaging and positioning; sometimes, you wonder if it hasn’t just become a different company entirely. The tendency to hire people from the same external company means that often, another brand is superimposed over your own. Yes, you wanted to grow up and become more corporate, but perhaps your distinctiveness and positioning are being compromised.
We help you take stock, look backwards, sideways and forward to establish a perspective that lets you look down on your business and see it in context. At that point, we can start to articulate who you are, what you do, why you do it, and who you do it for.