The media landscape is constantly evolving. New digital and non-digital channels and platforms frequently launch, and audience behaviours change too. Understanding the audience demographic and their media consumption is essential before making your media selection.

If your media campaign needs an all category, high-reach approach or a more specific account based targeting campaign, it’s best to deploy more than one channel in the media mix for success.

Combining two or more channels ideally online and offline or say email marketing with a social media platform like LinkedIn, will help boost the performance of your demand generation campaigns.