Paid media info And, social beyond a paid medium is also useful to understand customers challenges and behaviours.
CONSIDERATIONS FOR MEDIA CAMPAIGNS
Great websites are more than design. Making it pretty is just one aspect of the process. Design is also about working out the flow of content and the journey visitors take and the overall user experience.
Businesses looking to scale would enjoy more success if more than one channel is used. Two channels are twice as effective. Ideally, a multi-channel campaign is best.
There’s no guaranteed amount research has found that for every £1 spent on multi-channel advertising, there is a £6 return on investment for larger businesses, and on average £8 for a smaller business (Advertising Association, MARCH 2019)
There is no such thing as an ideal budget. Costs for paid media vary significantly by medium, broadcast, direct marketing, online, OOH, press, and social. geography also regional county too