Untold Stories

Demand Generation

The Challenge

Accelerating pipeline leads is crucial to creating momentum for sales conversions. Ratio’s task was to drive new leads from highly targeted accounts across key markets in EMEA, specifically from companies who are Microsoft Azure customers.

Research indicated many organisations were not realising the true value of ‘big data’. Unstructured, complex and untapped data reveals nothing. Today’s c-suite readily needs at hand, robust, reliable data, neatly presented to glean those invaluable insights to make better business decisions.

The Solution

Our opportunity was to show how Cloudera’s hybrid analytics solution, together with Microsoft Azure’s platform, give organisations the capability to capture and extract the data that matters. We created a tantalising, tactile DM to visually dramatise how the data story unfolds to reveal those hidden gems.

We created a campaign landing page to drive the target audience to. This page hosted multiple-language, customer case studies that encapsulated the real-life performances gained from adopting Cloudera’s hybrid analytics.

The Results

Launched on the cusp of the unknown country lockdowns, the DM piece found its way to targets. Emails were utilised to play a vital role in bridging the offline-online comms. The landing page enjoyed significant user visits, with asset tracking and engagement data revealing equally strong performances, transcending into contact leads and handover for business unit sales to manage.

Contact us to discover how we can help your performance marketing, perform.


Steve Dawson
+44 (0) 20332 54685

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