Accelerating pipeline leads is crucial to creating momentum for sales conversions. Ratio’s task was to drive new leads from highly targeted accounts across key markets in EMEA, specifically from companies who are Microsoft Azure customers.
Research indicated many organisations were not realising the true value of ‘big data’. Unstructured, complex and untapped data reveals nothing. Today’s c-suite readily needs at hand, robust, reliable data, neatly presented to glean those invaluable insights to make better business decisions.
Our opportunity was to show how Cloudera’s hybrid analytics solution, together with Microsoft Azure’s platform, give organisations the capability to capture and extract the data that matters. We created a tantalising, tactile DM to visually dramatise how the data story unfolds to reveal those hidden gems.
We created a campaign landing page to drive the target audience to. This page hosted multiple-language, customer case studies that encapsulated the real-life performances gained from adopting Cloudera’s hybrid analytics.
The campaign launched just as the first EMEA country lockdowns started. Emails were utilised to support the DM and help bridge the offline-online comms and drive traffic to the campaign landing page, featuring key sales assets such as case studies and thought pieces.