We identified that a majority of search traffic was focused on just two vendors. If you’re in the process of considering a graph database, you’d look at the two vendors first. We wanted to switch consumers to DataStax, right at the point of search and consideration.

We ran a series of online AdWords, search and retargeting ads, with links to local language campaign landing pages.

We created a detailed nurture programme for each country market within the client’s marketing automation platform to manage MQLs through to SQLs and conversion. Separate nurture streams were created to manage uncovered leads for ongoing marketing activity.