The Future is Limitless

Layer 1
Brand Strategy & Identity

The Challenge

Everynet were on a mission – ‘To enable their customers to simply connect to billions of Internet of Things (IoT)’.

Customers operating in diverse vertical markets, agriculture, energy, telecommunications and water utilities and across geographically diverse environments from cities to remote locations.

Ratio’s primary role was to shape and focus Everynet from a start-up company to an evolving, innovative brand, realised with a new brand website, inclusive of customer and partner portals.

Additionally, we were tasked with creating value-add thought leadership content and comms to build brand awareness.

We needed to encapsulate the complete Everynet brand offer and proposition, make it attractive for prospects, and cater for a wide range of users, all seeking varying levels of information.


The Solution

With a low-cost barrier to entry and an eco-system comprising a comprehensive solutions package, leading industry partners, and access to proven hardware options – gateways and devices, compatible with the LoRaWAN network, we positioned Everynet as the ONLY provider to offer end-to-end, scalable IoT networks on a global scale.

We created a website designed to ‘tell’ the compelling brand story and be functionally efficient to provide a platform to share more detailed, rational product information.

The centrepiece of the website, the home page, featured an animated video, showcasing Everynet’s solutions and products in action in a real-world use case.

Built on a robust, flexible and easy-to-manage open-source CMS, we provided a website solution that provided the scope to accommodate new products and partner pages and afford the scalability as the company expanded into new markets and embarked on international expansion.

The Results

With a condensed timescale and budget, we needed to manage all stakeholders at every stage, ensuring what we delivered was not only on-brief but had collective buy-in too.

Soon after launching the website, and with brand awareness gaining momentum, the sales team pitched and won a significant leading telco client. A healthy flourishing pipeline soon delivered additional new business wins. This led to crucial new investment funding, helping Everynet to continue their growth trajectory and achieve their business objectives.

Contact us to discover how we can help you shape and focus your brand to win. 


Steve Dawson
+44 (0)20332 54685

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