More Than A VDR

Brand Identity & Demand Generation

The Challenge

There was a desire to position Intralinks beyond the commodity sell, and push the value of the product, and its features, at every step of the M&A process – not just at the due diligence phase.

‘More than a VDR’ was created as a strapline to communicate this shift in position.

Ratio was tasked with creating a microsite to support this message and deliver a destination to drive marketing traffic. At the time, the site had very limited content and could not scale fast enough to support the demand in EMEA for this new messaging.

The Solution

We developed a multi-language microsite, supporting the UK, France, Germany, Spain, Japan, Singapore, the US and Brazil.

The site catered for 3 personas – advisors, legal and corporate development.

The primary call to action was to sign up to ‘prep a deal’, which means businesses got free access to a deal room and up until the due diligence phase.

The Results

Ratio implemented and managed the SEO and link-building strategy for the UK and German sites, delivering and maintaining high-ranking performance. Lead generation platform trials across all regions were delivered, leading to MQLs / conversions of deal rooms, and achieving significant revenue.

Increased brand awareness and understanding of products led to new clients across M&A and Corporate Development markets in EMEA, North America, APAC and LATAM.

Looking to increase your brand awareness and take your performance marketing to another level? Talk to us today.


Steve Dawson
+44 (0)20332 54685

    This form collects your name and details so that we may answer you. Check out our Privacy Policy for full details on how we protect and manage your data.

    I consent to receive marketing communications from Ratio Creative