Our relationship with Intralinks started here. A tactical, direct response, account based marketing campaign to targeted accounts. The brief was straightforward. Raise brand awareness and prompt M&A decision-makers to try Intralinks Dealspace.
The message was to communicate speed. Unlike their competitors, the user-friendly Intralinks Dealspace, deal room, was efficient, quick and ready for deal-making in just one call.
Direct mail was the lead campaign device.
Inside the DM package was a metal car key attached to a translucent keyfob. The keyfob contained the invitation and link to the test drive sign-up landing page, together with a unique passcode to unlock access to the virtual deal room trial.
Jiffy bags with handwritten names and addresses labels and postage stamps heighten the personal perception to get past the targets gatekeepers – a branded Intralinks return address label was featured on the reverse.
Email marketing was used to enable sales managers to follow-up on the direct mail, and start direct conversations with prospects.
The initial send achieved 90% sign-up. The campaign was extended and ran for a 2-year period in the UK, France, Germany, the Netherlands and APAC regions, and continued to deliver great results.
It was from this very first campaign that the microsite ‘More than a VDR’ was born, developed and evolved into a multi-language website to support all marketing activities across EMEA, North America, LATAM, and Asia Pacific regions.