The website user journey was orchestrated around the idea that we needed to promote and integrate Peak Performance into the entire site, but not to overshadow existing bread-and-butter services. We wanted to create a content-rich site supported by regular blog updates and as requested by the client, to be a really useful resource for people working with or considering a marketing automation solution.

We have managed to improve on the deliverance of the core information and the overall presentation of the brand, giving it a different feel. Reintroducing the human element to the brand indicates a visual change in approach to the previous, more nature-like state. Important elements of the core of the brand are cooperation, team play and membership, which are presented on all pages throughout the website.