To support the repositioning of the brand to Peak Performance Marketing, we needed to move the website forward from a static brochure-style site to a more rigorous demand generation site. We needed to quickly articulate the essence of the Peak Performance offer, whilst also supporting existing services and expertise.
The website user journey was orchestrated around the idea that we needed to promote and integrate Peak Performance into the entire site, but not to overshadow existing bread-and-butter services. We wanted to create a content-rich site supported by regular blog updates and as requested by the client, to be a really useful resource for people working with or considering a marketing automation solution.
We have managed to improve on the deliverance of the core information and the overall presentation of the brand, giving it a different feel. Reintroducing the human element to the brand indicates a visual change in approach to the previous, more nature-like state. Important elements of the core of the brand are cooperation, team play and membership, which are presented on all pages throughout the website.
The new website has become central to Sojourn Solutions’ demand generation and sales activity. Inbound traffic has increased significantly and it has become a substantial resource for them.