Colour Me Summer

Brand Campaign

The Challenge

To create a campaign to drive attendees to the ResponseTap summer party. This was an opportunity to have some fun with customers and agency partners.

RT CMS Mailing with pens crop

The Solution

We came up with a theme for the party, ‘Colour me summer’, which aligned with the new brand messaging and look and feel.

We included personalised invitations inside a white t-shirt encased within a clear mailing tube. The t-shirt had a black outline of the ResponseTap ‘burst’ icon and logo. Within the pack were four colouring pens. We challenged invitees to create their personalised t-shirt by colouring in the ResponseTap ‘ burst’ icon.

Additional prompt emails and a landing page for registrations supported the direct mail.

The Results

The event was oversubscribed, and many guests took the time and effort to colour in their t-shirts and wore them!

It was a really enjoyable event with lots of spontaneous, positive feedback during the evening. Many guests stayed after the event.

The sales team follow-up calls to attendees after the event were warmly received, helping to build long-lasting relationships.

Contact us to discover how we can help you connect and convert more prospects.


Steve Dawson
+44 (0)20332 54685

    This form collects your name and details so that we may answer you. Check out our Privacy Policy for full details on how we protect and manage your data.

    I consent to receive marketing communications from Ratio Creative