Colour Me Summer
To create a campaign to drive attendees to the ResponseTap summer party. This was an opportunity to have some fun with customers and agency partners.
We came up with a theme for the party, ‘Colour me summer’, which aligned with the new brand messaging and look and feel.
We included personalised invitations inside a white t-shirt encased within a clear mailing tube. The t-shirt had a black outline of the ResponseTap ‘burst’ icon and logo. Within the pack were four colouring pens. We challenged invitees to create their personalised t-shirt by colouring in the ResponseTap ‘ burst’ icon.
Additional prompt emails and a landing page for registrations supported the direct mail.
The event was oversubscribed, and many guests took the time and effort to colour in their t-shirts and wore them!
It was a really enjoyable event with lots of spontaneous, positive feedback during the evening. Many guests stayed after the event.
The sales team follow-up calls to attendees after the event were warmly received, helping to build long-lasting relationships.