Switzerland Made Easy for You

swissroll logo
Brand Identity  & website

The Challenge

Swissroll is a compliance and payroll management consultancy located in the Canton of Neuchâtel, Switzerland, with licenses to manage and place contractors and temporary professionals for Swiss companies.

Established in 1996, Swissroll’s recent change of ownership provided an opportunity to refresh its brand website with a new design. But, with a requirement for the site to be managed by their in-house team on an ongoing basis.

swissroll laptop

The Solution

Working with the client team, we scoped the requirements to cover the initial website launch phase, with an option to expand the CMS to accommodate a secure environment for their clients to access necessary forms and upload content. Mindful of the requirement for the in-house team to manage the CMS post build and to easily add new content, we chose WordPress CMS.

The design needed to encapsulate how Swissroll’s services lighten the load of employment regulation for companies and contractors—enabling companies to focus on their business and employees/ contractors to spend their out of work time not managing tax forms but indulging in their favourite pastimes.

And, we steered the design away from what the competitive set seemed to focus on above all else, office-based imagery with people pointing to whiteboards and monitor screens showing graphs while overloading the viewer with an abundance of messages. The simplicity of design and messaging was essential in providing Swissroll with the brand point of difference.

Our SEO Partner Accuracast undertook keyword search terms research, indexed pages for search bots and added keywords to optimise organic search results.

We advised and recommended hosting services options to enable Swissroll’s in-house team to have total management and control of their website.

The Results

Swissroll’s distinctive brand website has laid the foundation for a new wave of growth, already gaining traction with targeted prospects whilst creating opportunities for Swissroll’s sales to up-sell and cross-sell their services.

It’s early days, but organic search is performing better than expected.

Swissroll is now in a position to fully manage and maintain its website as the brand and business evolve.

Get in touch today if you’re seeking to update your branding and website 


Steve Dawson

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