Working with the client team, we scoped the requirements to cover the initial website launch phase, with an option to expand the CMS to accommodate a secure environment for their clients to access necessary forms and upload content. Mindful of the requirement for the in-house team to manage the CMS post build and to easily add new content, we chose WordPress CMS.

The design needed to encapsulate how Swissroll’s services lighten the load of employment regulation for companies and contractors—enabling companies to focus on their business and employees/ contractors to spend their out of work time not managing tax forms but indulging in their favourite pastimes.

And, we steered the design away from what the competitive set seemed to focus on above all else, office-based imagery with people pointing to whiteboards and monitor screens showing graphs while overloading the viewer with an abundance of messages. The simplicity of design and messaging was essential in providing Swissroll with the brand point of difference.

Our SEO Partner Accuracast undertook keyword search terms research, indexed pages for search bots and added keywords to optimise organic search results.

We advised and recommended hosting services options to enable Swissroll’s in-house team to have total management and control of their website.