Putting people first
When you put people first and at the heart of communications you get clarity. A richer, more compelling clarity that leverages emotional intelligence and human behaviours. That’s why we created the Insanely Human approach.
Insanely Human in about digging deeper and looking for the connection points, listening, talking, observing and analysing data to reveal meaningful insights. It’s a celebration of the unique rather than seeking sameness.
Our Insanely Human approach is a new layer of thinking to achieve those incremental marketing and sales gains, gains that make the difference to better business performance.
Connecting people with Brands
Our process is rooted in strategic clarity.
And, that’s where we start.
Every client’s marketing need is different. Whatever yours is, it requires strategic rigour.
Strategy development starts with knowing where to play and where not to. Segmenting the market, defining target audiences and then connecting the brand, products or services with them through a meaningful positioning.
Our aim is to unearth nuggets of truth often deeply buried and trapped by conscious bias and assumptions. We dig deeper, ask questions to reveal the directional insight that inspires and moves beyond first level thinking.
A robust strategic platform will provide a foundation and springboard to create effective communications, and help drive your company forward to where it needs to be. After all, that’s what really matters.
Brand campaigns are about creating memory structures that influence future behaviour. This is why brand campaigns that are supported long-term and work seamlessly hand-in-hand with integrated activation/tactical programmes generate a better long-term return and deliver a frictionless experience across the customer journey.
Brand campaigns also engage at an emotional level. They make it easier to understand the underlying business ethos and stability delivering reassurance to c-suite decision-makers who might be more inclined to favour a brand leader.
Drive demand with immediate response advertising and communication tools from press & print ads to direct marketing, email marketing, PPC display ads, search and social media selling.
We select the right tools to achieve the campaign strategy and objectives. With a suite of integrated services, we aren’t restricted to using a single channel or tool. It’s about being efficient and effective to deliver optimal results.
Campaigns are created and deployed to reach and have impact with target audiences, engage with meaningful messaging to resonate, influence behaviour and encourage positive action.
Your pipeline will communicate the results.