A distinctive brand positioning that communicates a singular thought and value is the cornerstone of every successful brand and business.
If your brand message is in a constant state of flux and sales ‘do their thing’ regardless, using random content, out-of-date brand assets and templates, then it’s time to dig in and anchor your brand.
Reposition your brand, define your strategic direction – where to play, how you’ll win and what you’ll measure; everything else will follow to support and build your brand and business.