...and that's just fine, or is it? How often do we read about customer service and the experience not being as good as it should be? Sadly, all too often. You...
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Ever wondered what really changes people's behaviour? How do you get people to switch on and tune into your brand? Applying behaviour science is how? Richard Shotton's 'Choice Factory' - if not...
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McLaren's humility driving fan engagement & partner activation When you're in the winning business and success is hard to come by, you need your partners and fans alike to be with you...
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Ok, it's not shocking news. Many car brands like Volvo are already working on all-electric models or at least offering a plug-in-hybrid. Volvo has sent shock waves through the car industry....
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