It seems marketers today are still focused on buying and adopting the latest, shiny, new MarTech tool to add to their ever-increasing tech stack. Gartner’s CMO spend survey from August last year highlighted that budget-cutting caused by COVID-19 was unlikely to impact marketing technology and digital channels budgets. Technology accounts…
…and that’s just fine, or is it? How often do we read about customer service and the experience not being as good as it should be? Sadly, all too often. You know how it goes, you’re on a website, you can’t find what you need. You hit ‘contact us’ and you…
Ever wondered what really changes people’s behaviour? How do you get people to switch on and tune into your brand? Applying behaviour science is how? Richard Shotton’s ‘Choice Factory’ – if not heard about it, find it, read it. It’s a must-read for anyone in marketing and advertising. Launch newsletter here
McLaren’s humility driving fan engagement & partner activation When you’re in the winning business and success is hard to come by, you need your partners and fans alike to be with you as one, one community. Companies who adopt a market orientation focus and humility aid their ability to create a community culture…
Ok, it’s not shocking news. Many car brands like Volvo are already working on all-electric models or at least offering a plug-in-hybrid. Volvo has sent shock waves through the car industry. They’re leading the way. They’re embracing electrification and shaping a new chapter for the automotive industry. Five, all-electric models will…