When the shop doors opened on Black Friday 2016… …in strolled ten sleepy early risers. Last year, shops were subdued. This year they were nearly deserted. The story in America was a little different. While their Cyber Monday sales alone reached a record breaking $3.45 billion this season, people still…
…it’s that time of year again. You can almost hear the pop of wallets and purses opening in ready anticipation. High street retailers – from John Lewis to Carphone Warehouse, Apple to Tesco – are getting ready to discount in a big way to drive pre-festive sales. The UK’s Black…
Have you ever looked at a word for so long that it begins to look absurd? Have you ever said a word so often that it becomes a sound that no longer has meaning? Try it now, look at the word ‘absurd”, don’t read it, look at it. Look at…
The single-minded proposition is the quest of every agency planner. How do we take all the information we’ve been given and boil it down to a single thought that is going to compel the customer to take action? But, I fear in the world of tech marketing there is little…
The next time you are in a meeting or talking to a colleague, listen out for the signals within your business that shackle your ambitions and determine your results before you even start your project. These signals often hide in plain sight. Neil Perkins refers to them as ‘toxic assumptions…
At the beginning of 2015 I got really excited about Google’s driverless cars and wrote about it here. There is a big chunk of our society that is not massively comfortable with the idea of cars driving themselves. I am sure this is because we are taught through films and…