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Minimal Effort: Maximum Spend

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When the shop doors opened on Black Friday 2016… …in strolled ten sleepy early risers. Last year, shops were subdued. This year they were nearly deserted. The story in America was a little different. While their Cyber Monday sales alone reached a record breaking $3.45 billion this season, people still…

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Black Friday…

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…it’s that time of year again. You can almost hear the pop of wallets and purses opening in ready anticipation. High street retailers – from John Lewis to Carphone Warehouse, Apple to Tesco – are getting ready to discount in a big way to drive pre-festive sales. The UK’s Black…

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Data: How toxic is your foundation?

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The next time you are in a meeting or talking to a colleague, listen out for the signals within your business that shackle your ambitions and determine your results before you even start your project.   These signals often hide in plain sight. Neil Perkins refers to them as ‘toxic assumptions…

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