:GREAT WORK WORKS

DataStax: Customer Experience Professional

The Champion’s Champion

DataStax wanted to reach their newly defined HTP (high target potency) prospects with a Direct Marketing campaign. The campaign was about opening the door for their sales team to enjoy an initial and productive engagement with the targets.

Our audience was senior, C-suite executives and getting past their gatekeeps was going to be a challenge. And, when we did, we need something that got their attention, focused their minds and made them feel great, and rewarded for doing the job they were doing.

Download full case study

Sojourn Solutions: Utilities campaign

Decoupling water for businesses

In England, water companies will be able to actively sell water outside of their traditional boundary to businesses. We used this as an opportunity to talk to utilities companies about Marketing Automation and created a series of emails, a survey, landing page and educational assets to help utilities companies understand the relevance of MA for their strategic approach to the water market.

ResponseTap: Rebrand

Put the colour back into the customer journey

We relaunched ResponseTap’s brand to support a new positioning around ‘Call-Based Marketing Automation’ by focusing on the thought ‘incomplete data creates beige insight’. With that in mind, we used colour as a metaphor for insight, and continued to create a ‘more human brand’, which formed the basis for the new website and other assets.

OpenText: Demand generation campaign

Customer care as it used to be

Our brief was to challenge audience perceptions and communicate just how easy it is to use OpenText’s platform, and ‘warm-up’ a female-biased audience for a sales call. We utilised the thought ‘Customer care as it used to be’ and brought it to life via OpenText’s ‘The art of customer care is back’ campaign, which ran through the UK, France, Germany, Poland and the USA.

Sojourn Solutions: Brand creation

Together we can

Sojourn Solutions needed a brand proposition, and a look and feel that reflected both the softer side of their business ethos, and the harder, more process driven issues of their clients’ needs. We narrowed the definition of Sojourn to ‘A journey within a journey’, and distilled their fundamental truths into a core proposition of ‘Together we can’, completing a distinctive and memorable messaging and brand.

Intralinks: Integrated campaign

More than a VDR

‘More than a VDR’ was a created as a strapline to communicate a shift in Intralinks’ position beyond the commodity sell. A microsite was created to support this message, and deliver a destination to drive marketing traffic. We continued to implement it to become multi-language, supporting the UK, US, France, Germany, Spain, Japan, Singapore and Brazil, and catered for 3 personas: advisors, legal and corporate development.

Intralinks: Demand generation campaign

Test drive

Our first campaign with Intralinks started with a direct mail campaign to drive awareness within a specific account and prompt businesses to try Intralinks Dealspace, communicating speed first and foremost. We kept the idea simple and personal by sending them a real care key with a tag and a call for action: sign-up for a free test drive.

ResponseTap: Integrated campaign

Off the grid

Using research findings commissioned by ResponseTap that looked at the difference in attitudes to the telephone for both consumers and marketers, we created the white paper ‘Off the Grid – Why consumers are falling out of sight and marketers are failing to realise substantial ROI’. We also created a parallax website that simply tells the story using the key stats as markers, a static infographic, a series of emails, blog posts and social media assets, as well as a PPC campaign to drive traffic.