Revolutionising Ecosystem Restoration
Dendra is on a mission to restore and rebalance the ecosystem of over 2 billion hectares of degraded land. Using the most powerful tools for ecosystem restoration today, they combine decades of research in ecology and land restoration with cutting edge artificial intelligence and drone technologies to speed up and scale up land rehabilitation.
This innovative business is rapidly changing our landscapes for the better working with governments and industries worldwide since launching in 2018. Ever-changing, their message has evolved and they had outgrown their website content and functionality.
The challenge for Ratio was to create a fresh new site, that encapsulated the Dendra value proposition, focused content on a growing list of sectors and solutions.
First and foremost we needed to get the Dendra website onto a CMS that increased functionality and enabled the marketing team to take full control of content updates, plugin updates and hosting. Our recommendation was to build on WordPress and we recommended hosting companies to have a direct relationship with. We encourage all of our clients to have a staging site and push updates to the live site once approved. This was a key factor for choosing a hosting company.
Working with the team at Dendra, we first considered the design requirements, the user experience across the content journey and the user interface. We created initial design template pages based on the initial content given. The designs evolved as new content was generated and once all content was in WordPress we were able to finesse the overall styling and alignment. The Dendra blog was originally hosted in Hubspot.
We had to copy over all the posts and recreate in the new blog template on the website. We integrated the web forms with Hubspot to enable any form completions.
87% increase in form submissions
New website inquiry submissions have directly led to sale conversions.