Ongoing CMS (Content Management System) management should be straightforward and affordable. But all too often, web agencies build bespoke software systems or choose proprietary software. Unfortunately, coding skills are a prerequisite to updating existing content or adding new pages. In addition, proprietary software usually lags when developing patches to thwart the latest cyber security threat.
Our approach is to empower you to own, control, and futureproof your website. This is why we build websites using OpenSource WordPress CMS software. WordPress is easy to use, has plenty of functionality and is scalable, so as your brand continues to grow, so can your website.
Resources are abundant from Third-party plugins to enable even some of the most challenging, hardworking, multilingual websites to operate seamlessly.
DESIGN CONSIDERATIONS FOR A NEW WEBSITE
If your website is dismissed internally as anything other than a tick box, then you need to think about it differently. Often niche B2B businesses (yes, even today) think their world is about referrals, personal contacts and the bray of ‘the market is so small, we know everyone.’ A good website supports all of your efforts. You can’t control when someone wants information from you or is researching in the middle of the night and want to check that you provide a service or a product before picking up the phone.
Your employees want to be proud of where they work too, and new recruits need to be able to find you and be inspired.
So, first, to gain investment for improvements there needs to be a mindset change, or you need to start using your site differently to show some evidence.
Of course, some businesses, use marketing automation to create landing pages and manage demand generation, which often means great content is being created but it’s not finding its way onto your core website, where it could also be adding value.
The short answer is yes, SEO does work. But, it takes time for positive results to be seen. The pathway to SEO success is research, the market, competitors and understanding audience behaviours. We work with our specialist SEO and PPC partner – Accuracast. They are the experts, and it takes a particular type of expertise to make a significant difference to SEO performance.
We on-board Accuracast at the project planning phase before commencing research and keyword search terms and using these findings to formulate a strategic approach. We then brief frontend copywriters with guidance on keyword terms and SEO copywriters for the crucial backend metadata copy, fine-tuning from launch for the next three months to optimise organic search results, impressions and conversions.
Use advertising, email, direct mail, social media, OOH, PPC or sales collateral, whatever medium, channel, platform or tool to attract visitors. But, first and foremost, give your audience a purpose for their visit. If you only see your website as a tick box, then it’s never going to perform.
Use Google Analytics to see how people interact with your pages. Utilise forms or chat functionality to help visitors instigate a conversation with you.
Optimise all your pages and metadata for SEO to improve organic search.
FEATURED CASE STUDIES
Check out our case studies to see what we do, how we do it and the outcomes we achieve.