Global Growth at Scale
Accuracast is the #1 multilingual, social media marketing, PPC, and SEO agency in Europe. They needed a new website that evoked their market-leading position and to showcase their range of services and broad sector-related knowledge and experience.
An essential requirement was to build the website using a CMS the Accuracast team can use to create and share content.
Additionally, we also ensured the website was self-sufficient to enable Accuracast to manage ongoing updates and essential back-end maintenance.
With an established brand identity and equity, we needed to leverage this within the website design. This was our starting point.
Using a robust and secure CMS as our foundation, we added a UI design and navigation to enable users to self-select areas of the Accuracast offer that most appealed. As well as providing a platform for Accuracast to communicate their strategic offer, thought leadership and industry pedigree.
Having worked with the team at Ratio Creative for several years, I knew they would be up for the challenge when we needed to revamp our website and associated comms strategy. I knew it was a challenging task and wasn’t sure if anyone could achieve what we wanted, but the team surpassed all expectations. They’ve created a website that encapsulates our core brand identity and company services, with a unique, attractive design that has gained a measurable increase in traction with our core audience. We’ve enjoyed a 107% increase in pages/session, a 22% increase in session duration, and an incredible 97% drop in bounce rates on the new site compared to the old one. And this comes with a build that provides straightforward maintenance and ongoing management and updates for us.