Oakdoor

Keep your organisation safe from cyber attacks

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SERVICE
Brand Identity

The Challenge

Oakdoor is at the forefront of data security. Their technology keeps companies safe from the ever-present threat of cyber-attacks, no mean feat in today’s online world. Part of PA Consulting Group, Oakdoor’s client base is broad but built on the foundation of the defence and security industry. Companies in other industry sectors now require heightened cyber security, from cloud, finance, and pharma, to national infrastructure bodies. To realise the potential these new sector opportunities presented, Oakdoor required a standalone website, outside of the PA main website, to showcase their extensive product range and to provide use case examples for reference.

oakdoor laptop

The Solution

After reviewing the pros and cons of open-source CMSs, we opted for WordPress. The client team’s focus was on having a CMS useable by the broader sales and marketing teams to enable new pages for products, solutions, and blog posts to be added quickly and efficiently. There was also a concern over hosting. The client required a dedicated server to host several websites from within the PA Consulting Group. We made our external, independent hosting service provider recommendations, which were limited due to heightened security protection and the requirement for a staging site to ensure no crossover in pushing items live with multiple team members working in the site backend.

Having established the scope and detailed the requirement parameters, we focused on the design and user experience. We aimed to make sure there was a logical flow across the site’s pages and that different entry points to the site accommodated the correct content flow and use cases to industries, products and services, in any which way.

We used tags within pages to associate product groups and specific products, sectors and services to each use case. And for use case examples, we also showed related products for those featured in the use case.

Ratio continues to deliver ongoing maintenance and support for the website and hosting environment.

The Results

Oakdoor now has its own uniquely branded website. Its design has synergy within the PA Consulting Group’s corporate identity and tone of voice. A website that sales can use to help convert leads and marketing can use to drive demand and manage inbound leads.

Get in touch today to get your brand future fit for growth.

steve2

Steve Dawson
CEO
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